As anybody who's visited this country should be acutely aware of, Thailand is still a kingdom. A constitutional monarchy, to be precise: much like Great Britain's setup, where the king (or queen) is still technically the head of state, but where said king / queen actually retains very little power. In Thailand, however — unlike in most other surviving 12st-century monarchies — it's virtually impossible to not notice the fact that they have a king. They absolutely ADORE him! The king's photo is on every street corner, framed in gold and lit-up like a superstar. Speaking ill against the king is highly inadvisable: not only is it illegal; it also has about a 99% chance of pi$$ing off any local that you may encounter. All hail the king: he's pretty hot stuff around here.
Long live the king.